What is the Mathnasium business model and concept?

Mathnasium is an international chain of year-round learning centers where children go to improve their math skills. We are highly specialized; we teach only math. Each franchised center utilizes the Mathnasium Method™, an individually customizable educational curriculum that has been created through over 40 years of classroom experience and research. Mathnasium’s mission: teach children math so they understand it, master, and love it. Math can change their lives, and they can change the world.

Mathnasium centers are open to members at least five days per week during after-school and weekend hours. Children are encouraged to attend 2-3 times weekly for best results. Since 2002, Mathnasium has been making difference in the lives of children. Today, we have more than 1,050 thriving centers across the globe.

What advantages does Mathnasium offer that other franchisors might not?

Most of our franchisees tell us that an important factor in choosing Mathnasium is the nature of the work. They want a personally fulfilling venture as well as a sound financial opportunity. They want to enjoy what they do, and they want to look forward to going to work every day.

Additionally, our franchisees want to own a business that makes a real difference. They work better when they are passionate about what they do. Also, Mathnasium franchisees have found fundamental flaws with other education franchisors, including one or more of the following: high initial fees, huge investment per location, unfair territories, complicated business models and multiple subjects instead of our focused math-only approach. These flaws can diminish results for the children and diminish the value to their parents.

According to a study published by Watson Education in 2019 and commissioned by Mathnasium, our teaching methodology delivers results every day. Mathnasium franchisees also tell us they care about the company and the franchisee community they are joining. They like being part of a franchisor/franchisee community of accomplished and caring individuals. Everyone from our franchisees to our executive team is in alignment: We all want to help children succeed in math.

What is the company history?

In the 1990s, education industry pioneers Peter Markovitz and David Ulendorff recognized that, to truly be successful in school and in life, students need a solid understanding of mathematics. There was a vast disconnect, though, between students’ learning skills and the math curriculum they were taught in school. To address the gap, they founded Mathnasium. After an exhaustive search, they found the perfect person to help them achieve their vision: Larry Martinek, a beloved educator, teacher trainer and curriculum consultant. Larry and Mathnasium’s expert team spend years refining the most powerful teaching methods and materials into the comprehensive, industry-leading Mathnasium Method.

What is a Mathnasium franchise?

A Mathnasium franchise enables you to own your own Mathnasium Learning Center in your community to help children from pre-K to pre-calculus boost their math skills. We teach you the business and grant you a license to use the Mathnasium name and Mathnasium business system, and we require you to implement the business system according to our standard of excellence. The system includes:

  • An education system – so you know what to teach and how to teach
  • A marketing system – to help you attract students to your center
  • A financial system – for collecting fees, paying bills, financial reports, etc.
  • An operations system – for daily management and administration

Who are the executives who lead Mathnasium?

Mathnasium is the collaboration of three leading education and business experts:

  • Peter Markovitz, Co-founder and Chief Executive Officer, is one of the world’s leading franchising and education services executives, having led global companies that have operated in more than 70 countries. He is responsible for Mathnasium’s strategic direction and long-term growth.
  • David Ullendorff, Co-founder and President, has an extensive career of combining education with the best elements of children’s entertainment. An award-winning filmmaker and developer of children’s media, his work has been featured on television in the United States and around the world. A pioneer in the field of computer literacy for children, David co-founded global education technology company Futurekids and developed the first definitive curriculum that was used to teach millions of children in 72 countries.
  • Larry Martinek, Chief Instructional Officer, has spent his entire 40+ year career in education finding a better way to teach and learn math. From inner-city public schools and acclaimed magnet schools to leading private and parochial schools, he has served as both a classroom teacher, teacher trainer and curriculum consultant. Larry is the architect of Mathnasium’s educational program — one of the most comprehensive and innovative curriculums ever produced for teaching math.

Together, these visionaries have taken Mathnasium from an idea to a worldwide educational leader in the franchise industry.